Stay ahead of the curve
Music marketing is changing faster than ever. New social channels and analysis tools appear every day. But traditional channels like promotion and plugging are still essential.
Our experts have led some of the most successful campaigns for new and established artists. We’ve run marketing departments and worked at the sharp edge of marketing tech. Whatever your goal, we have the right people, experience and focus.
Build the brand, Grow the fanbase, Get attention
An artist’s brand is the cornerstone of their relationship with fans, industry and media. The brand defines who the artist is, what they stand for and why anyone should pay attention.
Artists with a strong brand have a clear and unique identity in the market. Their brand separates them from the rest. A strong brand builds fans, attention and success.
Build a powerful strategy, Plan for success, Accelerate results
Great campaigns start with a great strategy. Let us help you get a clear strategies to grow your audience, fanbase and sales.
From overall strategy to campaign planning to detailed market analysis, we give you the support you need to get results.
Plan for success, Know your audience, achieve success faster
From the visual identity to the backstory to every social media post, an artist’s brand must be clear, consistent, and targeted.
This rarely happens by accident. The strongest brands combine a clear vision and a compelling talent with careful analysis and planning.
Build deep connections with fans
MIDI’s brand experts have worked with some of the biggest and smallest names in the industry.
We’ve taken artists from nowhere and put them on the global scene. We’ve helped superstars reach new heights and re-brand for the next stage of their careers.
everything you need under one roof
Our Artist Branding work covers everything an artist, manager or label needs, including:
- Demand strategy, Audience strategy and Fanbase strategy
- Campaign planning
- Campaign management
- Digital and traditional publicity
- Digital and Print advertising
- SEO
- Social media
- DSP promotion/playlisting
- Radio and TV plugging
- Brand strategy
- Artist aesthetic and story
- Audience analysis
- Fan profiling
- Visual identity
our other services for music businesses
artist management
publishing and sync
distribution
record LABEL AND A&R OPERATION
LIVE
STUDIO INFRASTRUCTURE
SUSTAINABILITY
Our branding, marketing and pr leaders
Dorian Perron
Dorian Perron is an award-winning music tech entrepreneur, live organiser and journalist. Most recently Dorian co-founded Groover, a music tech startup that connects artists with music supervisors. Groover has a network of over 1200 ... Find out more
Matt Errington
Matt is an award-winning global music industry consultant and investor. He is regularly engaged by major record labels, publishers, artists and policy makers to drive a wide variety of business and market growth goals. Matt recently ... Find out more
Get started with MIDI
We'd love to learn more about your goals.
Contact us using the form below
and we'll get right back to you.